About
We will unleash the power of people, businesses and brands to create positive change in society.


In the Words of Our Founder
“We work as one team, but with many voices. Our diverse perspectives and lived experiences challenge assumptions, exploring and discovering new solutions to problems that are often overlooked.”
Usama Qasem
Meet The Team

Andrew Fernandes
Industry Focus: Retail
Specialty: Operations

Amin Mestari
Industry Focus: Automotive
Specialty: Digital Transformation

Haneen Youssef
Industry Focus: Real Estate
Specialty: Social Media

Ben Roberts
Industry Focus: Finance
Specialty: Marketing & Sales

Issam Qasem
Industry Focus: Regulatory
Specialty: Legal
Our Vision
01
Rigor and Imagination
We blend insight and inspiration in every step of the process, pairing a rigorous, empathetic approach with bold creativity to shape sound solutions.
Diverse by Design
We bring diverse perspectives to the table by matching a range of relevant skillsets and lived experiences across our open, collaborative ecosystem of partners and in-house experts to challenge our thinking, uncover disruptive ideas and deliver the best of what we know.
Day-One Impact
We bring diverse perspectives to the table by matching a range of relevant skillsets and lived experiences across our open, collaborative ecosystem of partners and in-house experts to challenge our thinking, uncover disruptive ideas and deliver the best of what we know.
