Learn about the 10 most common types of shopper tracking in physical stores and how they can be used to improve the customer experience and increase sales.

Market research is the process of gathering and analyzing information about a market. This information can be used to understand the needs and wants of customers, identify trends, and assess the competition.

Digital transformation is not easy, but it is essential for businesses that want to remain competitive in the 21st century.

How does the price, complexity, and buyer preferences affect the shopping process? Learn how to create effective marketing and sales campaigns for different products.

Do millennials, gen z, and baby boomers really have similar characteristics? Learn how to market to different generations effectively.

Machine learning and artificial intelligence are two powerful technologies that are changing the world. Learn the difference between them and how they work together.

The 6 most important digital skills for the future of work in 2023. Learn how to future-proof your career with these skill and more.

Digital transformation is a complex undertaking, but it is essential for businesses that want to stay competitive in today’s digital world. By avoiding these mistakes, you can increase your chances of success.

Understanding the impact of macroeconomic trends on marketing, businesses can develop strategies that will help them succeed in any economic climate.

Do people buy products just for the sake of buying them? Does emotions play a role in shopping or is it all rational? Is it only about solutions to problems?

The future of work is uncertain, but it is clear that technology is playing a major role in shaping the future of work.

A culture that is resistant to change will not be able to successfully implement digital transformation. Employees need to be willing to embrace new ways of working, and leaders need to create an environment where innovation is encouraged.