The Top 10 Digital Transformation Trends for 2023
Digital transformation is not easy, but it is essential for businesses that want to remain competitive in the 21st century.
How the Price, Complexity, and Buyer Preferences Affect the Shopping Process
How does the price, complexity, and buyer preferences affect the shopping process? Learn how to create effective marketing and sales campaigns for different products.
The Ultimate Guide to Marketing to Generations
Do millennials, gen z, and baby boomers really have similar characteristics? Learn how to market to different generations effectively.
Artificial intelligence (AI) vs. Machine Learning (ML): What’s the Difference?
Machine learning and artificial intelligence are two powerful technologies that are changing the world. Learn the difference between them and how they work together.
The Most In-Demand Digital Skills for 2023 and Beyond
The 6 most important digital skills for the future of work in 2023. Learn how to future-proof your career with these skill and more.
The 5 Biggest Mistakes That Can Kill Your Digital Transformation
Digital transformation is a complex undertaking, but it is essential for businesses that want to stay competitive in today’s digital world. By avoiding these mistakes, you can increase your chances of success.
How Macroeconomic Trends Can Impact Your Marketing Strategy
Understanding the impact of macroeconomic trends on marketing, businesses can develop strategies that will help them succeed in any economic climate.
The Science of Shopping: How Rational and Emotional Factors Influence Purchase Decisions
Do people buy products just for the sake of buying them? Does emotions play a role in shopping or is it all rational? Is it only about solutions to problems?
The Future of Work: How Technology is Changing the Way We Work
The future of work is uncertain, but it is clear that technology is playing a major role in shaping the future of work.
The 70% Rule: Why Cultural Issues Are the Biggest Barrier to Digital Transformation
A culture that is resistant to change will not be able to successfully implement digital transformation. Employees need to be willing to embrace new ways of working, and leaders need to create an environment where innovation is encouraged.