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Digital Marketing: The Art of Capturing Online Audiences

  1. Our Approach to Digital Marketing
  2. Areas of Expertise
  3. Element’s Growth Marketing Framework
  4. Growth Marketing Key Strategies
  5. Measuring Success
  6. Digital Marketing Leveraging AI

Our Approach to Digital Marketing

We believe in Growth marketing which is marketing 2.0. We take the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO, creative ad copy, and technical analysis of every aspect of a user’s experience.

The insights gained from these strategies are quickly implemented in order to achieve robust and sustainable growth.

Areas of Expertise

A Dedicated High Performing Teams Specialized in

Search Engine Optimization (SEO)

Social Media Marketing

Lead Generation
Affiliate Marketing
Native Advertising
Marketing Automation

Email Marketing

Content Marketing
Web Development
Pay-Per-Click Marketing
Influencer Marketing
Mobile Marketing

Element’s Growth Marketing Framework

Growth Marketing Key Strategies

All hands on deck approach:

Growth marketing doesn’t exist in a silo. Everyone in a company is working toward the goal of growth.

A/B Testing:

A/B testing allows businesses to examine similarities and differences between two variations.

Customer Lifecycle:

To know its customers, the business will need to learn about their journey from the moment they embark to the moment they become loyal customers.

Multi-channel marketing
efforts:

Building a plan utilizing multiple channels, including email marketing, text (SMS) marketing, direct mail, social media, and more, can help you find the best ways to boost your marketing efforts and increase your return on investment (ROI).

Responsiveness and flexibility:

Growth marketing often means responding quickly to new opportunities. To stay nimble, you’ll want to organize short campaigns with plenty of time to analyze the results.

Customer feedback:

Combine engagement data with data-driven marketing, you need new ways to solicit customer feedback.

Measuring Success

One of the most important tasks for any company is to benchmark its results—to measure its success and compare it with other companies in its industry. Our Benchmark Framework a tool we developed in-house will help you with that and guide you to make more informed decisions.

Key Performance Indicators (KPIs) We Work With

Revenue
Customer Lifetime Value (LTV)
Churn Rate
Profit
Customer Acquisition Cost (CAC)
Repeat Purchase Rate (RPR)

Digital Marketing Leveraging AI

Artificial intelligence (AI) has revolutionized the way digital marketing is done. It allows marketers to analyze vast amounts of data quickly and accurately, enabling them to make informed decisions about their campaigns. With AI, marketers can create personalized content that resonates with their target audience, increasing engagement and conversions.
Moreover, AI-powered chatbots have become a popular tool for customer service, providing instant responses to inquiries and reducing response times. The use of AI in digital marketing is only going to increase in the future, making it essential for businesses to stay up-to-date on this technology.