Crush the Competition: A Killer SEO Strategy

1. What No Agency Will Tell You
2. Google’s E-E-A-T
3. YMYL
4. The Basics
5. Measuring SEO Success
6. SEO Leveraging AI

What No Agency Will Tell You

Google and other search engines never stop updating their algorithms, for example in December 2022 Google made a big adjustment to the way they rank and treat websites.

If your current agency isn’t regularly and at least once a year coming up with a new SEO strategy it is time to let them go.

When we work with our clients we don’t just run their SEO to perfection we keep them up to date with strategies and tactics to keep them ranked on top.

Google’s E-E-A-T

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines.

Experience

Quality content often demonstrates the creator’s first-hand experience with the subject matter. This helps prove that suggestions are tried and tested. And that insights are authentic.

Expertise

Search quality raters must determine whether authors have topical expertise. Do they have the knowledge, qualifications, and credentials required to give reliable information?

Expertise often overlaps with experience. But they’re not the same thing.

Authoritativeness

It refers to your overall reputation in your industry. Especially among experts and influencers in your niche.

Google quality raters are instructed to review the authoritativeness of the creator, the content, and the website.

Trustworthiness

It is the most important part of Google E-E-A-T SEO. Quality Raters must take the creator, content, and website into account.

Be clear about who wrote your content, edit for factual accuracy, cite trustworthy sources.

As a leading SEO agency we have mastered the game of E-E-A-T we will utilize it for your advantage.

YMYL

YMYL (Your Money or Your Life) topics could significantly impact readers’ health, financial stability, safety, or well-being. Common YMYL topics include finance, medicine, and current events.

E-E-A-T is important for YMYL SEO because misinformation on such topics can cause harm to the following:

• The person viewing the content
• Others affected by the person who viewed the content
• Groups of people affected by the actions of those who viewed the content

Here are a few examples of Google YMYL topics:

• Clear YMYL topics: evacuation routes for a tsunami, news about ongoing violence, information about purchasing prescription drugs
• May be YMYL topics: weather forecasts, news about a car accident, information about how often to replace a toothbrush
• Unlikely YMYL topics: music award winners, news about a local high school basketball game, a music video

There are plenty of other YMYL topics. But Google says quality evaluators need to use their judgment to determine whether a page qualifies as YMYL content. These pages need to demonstrate the highest levels of E-E-A-T.

Combining YMYL with E-E-A-T is a killer SEO strategy and we know how it maximizes the benefit for our clients and if you work with us you will too.

The Basics

The Search Engine Optimization seems as old as the internet itself now, and the core of it hasn’t changed much, our strategies always start by focusing on the basics

• On-Page SEO Factors
• Off-Page SEO Factors
• Technical SEO Factors

When we start working on any SEO project we run a full audit and we start with the low hanging fruits which will create a quick impact.

Measuring SEO Success

To measure the success of an SEO strategy, it’s important to track key metrics such as website traffic, bounce rate, conversion rate, and keyword rankings. This can be done using tools such as Google Analytics, Google Search Console and many more paid ones like Semrush, Ahrefs...etc.

Regular monitoring and analysis of these metrics can help identify areas for improvement and adjust the SEO strategy accordingly. It’s also important to regularly review and update the SEO strategy to ensure it remains relevant and effective over time.

We provide our clients with weekly and monthly reports that helps them see the bigger picture and the top results with just a quick glance.

SEO Leveraging AI

Artificial Intelligence (AI) has revolutionized the way we approach Search Engine Optimization (SEO). With AI-powered tools, we can analyze and optimize your content for search engines with greater precision than ever before. These tools can help us identify the most relevant keywords, optimize your content for voice search, and even predict future search trends.

One of the most exciting applications of AI in SEO is natural language processing (NLP). NLP allows us to understand the intent behind a user's search query and deliver more targeted and relevant content. By leveraging AI and NLP, we can create content that not only ranks well on search engines but also provides real value to your audience.

What are you waiting for? Get in touch today and let us accelerate your growth and help you rank on top.