by ENG Team | Sep 4, 2023 | Knowledge Library
The physical environment of a retail store can have a major impact on the customer experience. From the moment a customer walks in the door, they are forming an impression of the store based on its layout, design, cleanliness, and overall atmosphere. A well-designed...
by ENG Team | Sep 1, 2023 | Knowledge Library
Customer experience (CX) is the sum of all the interactions a customer has with a brand, from the first time they hear about it to the last time they use its products or services. In the retail industry, CX is essential for success. Customers have more choices than...
by ENG Team | Aug 30, 2023 | Knowledge Library
Shopper tracking is the process of collecting data about the movements and behaviors of shoppers within a physical store. This data can be used to improve the customer experience, increase sales, and optimize store layout. There are many different types of shopper...
by ENG Team | Aug 28, 2023 | Knowledge Library
Market research is the process of gathering and analyzing information about a market. This information can be used to understand the needs and wants of customers, identify trends, and assess the competition. Market research is essential for businesses of all sizes,...
by ENG Team | Aug 25, 2023 | Knowledge Library
Digital transformation is the process of using digital technologies to fundamentally change the way an organization operates. It is a journey, not a destination, and it is essential for businesses of all sizes to embrace digital transformation in order to remain...
