by ENG Team | Aug 30, 2023 | Knowledge Library
Shopper tracking is the process of collecting data about the movements and behaviors of shoppers within a physical store. This data can be used to improve the customer experience, increase sales, and optimize store layout. There are many different types of shopper...
by ENG Team | Aug 28, 2023 | Knowledge Library
Market research is the process of gathering and analyzing information about a market. This information can be used to understand the needs and wants of customers, identify trends, and assess the competition. Market research is essential for businesses of all sizes,...
by ENG Team | Aug 25, 2023 | Knowledge Library
Digital transformation is the process of using digital technologies to fundamentally change the way an organization operates. It is a journey, not a destination, and it is essential for businesses of all sizes to embrace digital transformation in order to remain...
by ENG Team | Aug 23, 2023 | Knowledge Library
When it comes to shopping, there are a few key factors that can affect the buying process. These include the price of the product, the complexity of the purchase, and the buyer’s personal preferences. In this blog post, we will explore how the shopping process...
by ENG Team | Aug 21, 2023 | Knowledge Library
The idea that generations have similar characteristics is a popular one in marketing and advertising. Marketers often target their campaigns to specific generations, based on the assumption that people within the same generation share certain values, beliefs, and...
by ENG Team | Aug 18, 2023 | Knowledge Library
Artificial intelligence (AI) and machine learning (ML) are two of the most popular terms in the tech industry today. But what do they actually mean? And how are they different? Artificial intelligence is a broad term that refers to the ability of machines to mimic...
