Digital Marketing: The Art of Capturing Online Audiences
Our Approach to Digital Marketing
We believe in Growth marketing which is marketing 2.0. We take the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO, creative ad copy, and technical analysis of every aspect of a user’s experience.The insights gained from these strategies are quickly implemented in order to achieve robust and sustainable growth.
Areas of Expertise
A Dedicated High Performing Teams Specialized in
Social Media Marketing
Lead Generation
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Content Marketing
Web Development
Pay-Per-Click Marketing
Influencer Marketing
Mobile Marketing
Element’s Growth Marketing Framework
Growth Marketing Key Strategies
All hands on deck approach:
Growth marketing doesn’t exist in a silo. Everyone in a company is working toward the goal of growth.
A/B Testing:
A/B testing allows businesses to examine similarities and differences between two variations.
Customer Lifecycle:
To know its customers, the business will need to learn about their journey from the moment they embark to the moment they become loyal customers.
Multi-channel marketing efforts:
Building a plan utilizing multiple channels, including email marketing, text (SMS) marketing, direct mail, social media, and more, can help you find the best ways to boost your marketing efforts and increase your return on investment (ROI).
Responsiveness and flexibility:
Growth marketing often means responding quickly to new opportunities. To stay nimble, you’ll want to organize short campaigns with plenty of time to analyze the results.
Customer feedback:
Combine engagement data with data-driven marketing, you need new ways to solicit customer feedback.
Measuring Success
One of the most important tasks for any company is to benchmark its results—to measure its success and compare it with other companies in its industry. Our Benchmark Framework a tool we developed in-house will help you with that and guide you to make more informed decisions.Key Performance Indicators (KPIs) We Work With
Revenue
Customer Lifetime Value (LTV)
Churn Rate
Profit
Customer Acquisition Cost (CAC)
Repeat Purchase Rate (RPR)